UA

MARKETING CHANGES. ARE YOU CHANGING?


New technologies, transformation of customer expectations and a high level of competition require non-standard solutions from financial companies.

Fin.Marketing 2026 — is the second annual conference from UAFIK, created as an alternative to traditional daytime events. It is the meeting point of financial sector marketing leaders who shape the future of communications, product promotion and customer experience.

The event brings together an exceptional circle of 150 selected guests — key executives and market leaders.


WINNERS OF THE FINMARKETING AWARDS
“Campaign of the Year” 2026
  • Marketing Trendsetter
    of the Year
    Sense Bank
    for building a lifestyle brand featuring digital products, cultural collaborations, and a strong presence in fintech
  • Brand Community of the Year
    monobank
    for building an engaged community of customer ambassadors and effectively encouraging users to participate in charitable giving
  • Purpose-Driven Brand of the Year
    Ukrgasbank
    for the systematic development of ESG initiatives and the positioning of sustainable development as the foundation of the brand
  • Inclusive Brand of the Year
    Oschadbank
    for systematically promoting barrier-free and accessible banking services for everyone
  • Customer Experience Leader
    Arsenal Insurance
    for developing a service based on ease of use and building trust in insurance
  • Digital Finance Marketing Award
    Moneyveo
    for its active use of digital campaigns, personalized marketing, and rapid product communications
  • Communiсation System Shift Award
    NovaPay
    for successfully transforming the service from a money transfer platform into a full-fledged, ecosystem-based financial assistant for everyday use
  • B2B Marketing Excellence Award
    Activitis
    for the effective development of long-term communication channels between the B2B segment, banks, and customers
  • Brand Transformation Award
    Bank Credit Dnipro
    for updating digital services and transitioning to a modern style of communication while maintaining a high level of trust
  • Market Challenger Award
    Done
    for the rapid growth in brand recognition and active promotion as a new major player in the fintech market
  • Financial Literacy Impact Award
    PrivatBank
    for its significant impact on the public’s financial literacy and for setting industry standards through mass campaigns and digital services
TARGET AUDIENCE
35%
SMO and Marketing directors of banks
30%
Company managers in the fields of e-commerce and retail
20%
Founders and leaders of fintech companies
15%
Agency Owners & Creative Leaders
Fin.Marketing 2026
AGENDA

15:00 - 16:00

15:00 - 16:00

Registration and welcome cocktails
16:00-16:10
16:00-16:10


Opening Remarks.

Rostyslav Dyuk,
Chairman of the Board of the UAFIC
16:10-17:10
16:10-17:10
PANEL DISCUSSION. "New rules for financial communications: What will determine brands’ success in 2027?"
speakers:
  • Larisa Irkha - Head of PR Moneyveo
  • Serhiy Hrabchak - Marketing director of Oschadbank
  • Yulia Rybalko - Director of the Marketing and Customer Service Department, Asvio Bank JSC
  • Anton Kushnarev - Marketing Director at Activitis
moderator: Oksana Ackerman - Founder of PR buro ACKERMANN
17:10-17:50
17:10-17:50

AN OPEN INTERVIEW. "Music that brings people together, business that supports: The partnership between sense bank, Mastercard, and Max Barskih"
  • Oleksiy Moroz - Head of Marketing and Communications Development at Sense Bank
  • Oleksandra Orda - Head of Marketing Services at Mastercard in Ukraine and Moldova
Interviewer: Rostyslav Dyuk - Chairman of the Board of the UAFIC
17:50-18:10
17:50-18:10
PRESENTATION. "Influencer marketing that works"

Kateryna Andriiva - Marketing and PR manager hotline.finance
18:10-18:30
18:10-18:30
PRESENTATION. "Growth Through Meaning: The Role of Social Influence Through Increased Transactional Activity"

Lesya Dzhulai - Marketing Director Visa, Ukraine
18:30-19:00
18:30-19:00
Closing Talk. "Why marketing has become a strategic business function today"

  • Valeria Lavska - CCO of Promodo
  • Yuriy Gruzinsky - Head of Enterprise Department & Partner, Netpeak

moderator: Rostyslav Dyuk - Chairman of the Board of the UAFIC
19:00-19:30
19:00-19:30
FinMarketing Awards. "Campaign of the Year"
SPEAKERS
  • Rostyslav Dyuk
    Chairman of the Board of the UAFIC
  • Oleksiy Moroz
    Head of Marketing and Communication Development at Sense Bank
  • Oleksandra Orda
    Head of Marketing Services at Mastercard in Ukraine and Moldova
  • Yulia Rybalko
    Director of the Marketing and Customer Service Department, Asvio Bank JSC
  • Serhiy Hrabchak
    Marketing director of Oschadbank
  • Larisa Irkha
    Head of PR
    Moneyveo
  • Oksana Ackerman
    Owner PR buro
    ACKERMANN
  • Yuriy Gruzinsky
    Marketing Head of Enterprise Department & Partner, Netpeak
  • Kateryna Andriivna
    CCO
    Promodo
  • Kateryna Andriiva
    Marketing and PR manager hotline.finance
CHIEF ORGANIZER

BANK PARTNER

INFORMATION PARTNER

MEDIA PARTNERS


LOCATION


Kyiv,
Ukraine
Date: August 18

(The conference venue will be revealed only to invited participants of the event)
CONTACTS
On issues of partnership and cooperation
Elizabeth - ei@fintechua.org

On issues of media and information partnership
Єлизавета - yb@fintechua.org