22.05.2025
Ukrainian eCommerce Day - a platform of solutions for the development of e-commerce in Ukraine
On May 16, Kyiv hosted the Ukrainian eCommerce Day conference, which brought together about 300 participants from the fields of online commerce, finance, logistics, and digital technologies. The event became a platform for discussing key solutions and trends in the development of e-commerce in Ukraine.
On May 16, 2025, the Ukrainian eCommerce Day industry conference was held in Kyiv. The event brought together about 300 participants, including representatives of banks, e-commerce platforms, logistics services, technology companies, and marketing agencies. Visa, a global leader in the electronic payments industry, was the general partner of the event.
Ukrainian eCommerce Day is an annual professional event that brings together key digital business players around the topics of online commerce development, innovative solutions, customer experience, digital payments, and the regulatory environment. The event is part of a series of UAFIC initiatives aimed at developing the fintech ecosystem in Ukraine.
The conference became a space for professional discussion of the challenges and opportunities facing the e-commerce market in Ukraine. In his opening remarks, Rostyslav Dyuk, Chairman of the UAFIC Board, emphasized the importance of developing digital infrastructure even in times of war:
“E-commerce is not a tribute to fashion, it is a tribute to reality, because at the time of war we saw that it is possible to destroy physical infrastructure, but it is difficult to destroy the spirit of entrepreneurship, the spirit of protecting your country and digital infrastructure.”
At the beginning of the conference, Rostyslav Dyuk also presented the eCommerce map of Ukraine, which shows the main companies active in the e-commerce sector as of 2025. This tool was created to visualize the market ecosystem and establish more effective cooperation between players.
Ukrainian eCommerce Day is an annual professional event that brings together key digital business players around the topics of online commerce development, innovative solutions, customer experience, digital payments, and the regulatory environment. The event is part of a series of UAFIC initiatives aimed at developing the fintech ecosystem in Ukraine.
The conference became a space for professional discussion of the challenges and opportunities facing the e-commerce market in Ukraine. In his opening remarks, Rostyslav Dyuk, Chairman of the UAFIC Board, emphasized the importance of developing digital infrastructure even in times of war:
“E-commerce is not a tribute to fashion, it is a tribute to reality, because at the time of war we saw that it is possible to destroy physical infrastructure, but it is difficult to destroy the spirit of entrepreneurship, the spirit of protecting your country and digital infrastructure.”
At the beginning of the conference, Rostyslav Dyuk also presented the eCommerce map of Ukraine, which shows the main companies active in the e-commerce sector as of 2025. This tool was created to visualize the market ecosystem and establish more effective cooperation between players.
Map of the Ukrainian eCommerce market created by the Ukrainian Association of Fintech and Innovation Companies
The program of the Ukrainian eCommerce Day conference included a keynote speech, a series of panel discussions, practical cases, and a discussion of applied solutions for the growth of e-commerce businesses. Participants discussed effective digital tools, working with customer data, adapting to new consumer behavior patterns, and the challenges companies face in times of war.
Tetiana Chorna, Vice President and Country Manager of Visa Ukraine, emphasized the key role of payment instruments in creating a seamless customer experience.
“Today, e-commerce has become an integral part of everyday life all over the world. And Ukrainian consumers are also accustomed to the convenience of online shopping. In just a few clicks, the goods are added to the shopping cart and, in Ukrainian realities, they are delivered to the home or the nearest post office the very next day. But between the moment of choosing a product and receiving the desired purchase lies a key stage - payment.”
This focus on payment solutions was one of the leading topics of the event, as convenience, security and speed of payment directly affect the success of an e-commerce business. Meaningful coverage of the conference topics was made possible thanks to the partnership with leading media, information and analytical resources. Web-promo, Netpeak, NABU, Shop-expess, and Prom were the media partners of the event. Media support was provided by Mind, dev.ua, retailers.ua, Fintech Insider, Speka, Kost.media, and ua. news. Fintechly became the analytical partner of the event.
Tetiana Chorna, Vice President and Country Manager of Visa Ukraine, emphasized the key role of payment instruments in creating a seamless customer experience.
“Today, e-commerce has become an integral part of everyday life all over the world. And Ukrainian consumers are also accustomed to the convenience of online shopping. In just a few clicks, the goods are added to the shopping cart and, in Ukrainian realities, they are delivered to the home or the nearest post office the very next day. But between the moment of choosing a product and receiving the desired purchase lies a key stage - payment.”
This focus on payment solutions was one of the leading topics of the event, as convenience, security and speed of payment directly affect the success of an e-commerce business. Meaningful coverage of the conference topics was made possible thanks to the partnership with leading media, information and analytical resources. Web-promo, Netpeak, NABU, Shop-expess, and Prom were the media partners of the event. Media support was provided by Mind, dev.ua, retailers.ua, Fintech Insider, Speka, Kost.media, and ua. news. Fintechly became the analytical partner of the event.
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