Fin.Marketing 2025 in Kyiv: the event of the year for financial marketers

For several hours, event participants had the opportunity to hear speeches from leading experts, immerse themselves in discussions about brand, trust and customer experience, as well as gain practical insights from colleagues. The format of the event was aimed at creating a space for professional dialogue and finding solutions that will determine the future of the market.

Among the speakers of Fin.Marketing 2025 are Kateryna Ilchenko (Neuro-knowledge), Olena Kovalska (Office of the President of Ukraine), Oleksiy Moroz (Sense Bank), Ksenia Sikorska (FUIB), Serafima Olina (Moneyveo), Yulia Zhuliy (NovaPay), Sofia Basiy (Tranzzo), Oksana Akkerman (PR buro Ackermann), Vasyl Nevmerzhytskyi (CreditWest Bank), Olena Tsintila (TV channel “We are Ukraine”) and others.

The media partners of the event were Happy.monday, Marketer, Kosht.media, DELO.UA, Mind, UA.News, Economist, Page and Dilova Stolytsia.

The final chord of the first part was the awarding of the Marketing Resilience Award from UAFIC - "Financial Marketing During War: Campaigns That Changed Reality." The winners received their well-deserved statuettes, and their cases became an example of resilience and the power of communications even in the most difficult times: Honorary awards from the Ukrainian Association of Fintech and Innovation Companies were received by:

• For the power of digital charity - Universal Bank / Monobank
• For the best marketing collaboration - Sense Bank
• For consistency in communications and the ability to turn negative into positive - NovaPay
• For uniting humanitarian, veteran and social initiatives into a single ecosystem of a responsible brand - FUIB
• For practical knowledge from business for business - Activitis
• For the systematic promotion of inclusivity in the banking sector of Ukraine - Oschadbank
• For creating a vision of sustainable financing for a country recovering from the war - UGB Bank
• Trendsetter of the year in financial marketing - Sense Bank
• For strengthening small businesses in the affected regions of Ukraine - UKRSIBBANK
• For reflecting the resilience and courage of bank employees during the war - PrivatBank
• For the best e-commerce collaboration - Credit Dnipro Bank
• For a deep understanding of the social challenges of war — Raiffeisen Bank
• For adaptability, humanity and security in a crisis — Moneyveo
• For an active social position in war conditions — Credit Agricole
• For emphasizing the value of employees and a human approach to a crisis — OTP Bank
• For the best rebranding — JSC "FUIB".

In addition, during the event, it was announced the start of a large-scale survey of financial sector marketers, which UAFIC is conducting in partnership with Fintech Insider. Its goal is to record the key challenges faced by marketers, collect practical insights and form a real picture of the state of financial communications in Ukraine. UAFIC announced free event tickets and branded merchandise in collaboration with Frolov to the winners of the raffle among the survey participants.

In the second part of the evening, the solemn announcement of the TOP-50 most influential women in fintech 2025 ranking took place. The partners of this event were Sense Hub from Sense Bank, Arsenal Insurance Company, and the smart women's clothing brand juliakros, whose co-owner presented designer calla lilies to the incredible women leaders who made it to the ranking, and raffled off several designer items among those present.

This year's Fin.Marketing 2025 confirmed: marketing in the financial sector remains a driving force for change, even in the most difficult times. UAFIC continues to create a space for dialogue and industry development, uniting those who determine the future of fintech in Ukraine.